# TourTools
> TourTools is a digital marketing and web development agency founded in 2007 in Perugia. Specialising in performance marketing, Drupal CMS development and multichannel advertising campaigns, it operates primarily in the B2B space serving companies across various sectors. It is a Google Premier Partner 2025 and 2026 and a Drupal Association partner.
TourTools designs and manages advertising campaigns on Google, Meta, LinkedIn, TikTok, YouTube and Spotify; develops websites on Drupal, WordPress and Shopify; optimises organic search presence (SEO) and delivers data-driven strategies based on advanced analytics. The main objectives pursued for clients are lead generation, online sales, brand awareness and digital marketing training.
Sectors served: manufacturing, healthcare and pharmaceutical, education, retail and e-commerce, real estate, professional firms and SMEs.

## Content and resources
- [Markdown content sitemap](https://www.tourtools.it/sitemap-llm): full index of all pages and articles available in AI-readable format (`.md` suffix)

## Business objectives
- [Performance marketing](https://www.tourtools.it/agenzia-di-performance-marketing): overview of business objectives achievable with TourTools
- [Lead Generation](https://www.tourtools.it/agenzia-lead-generation): generation of qualified contacts and business opportunities
- [Online sales](https://www.tourtools.it/sviluppo-ecommerce-campagne-shopping): e-commerce development and shopping campaigns
- [Brand Awareness](https://www.tourtools.it/campagne-branding): brand awareness and positioning campaigns
- [Digital Marketing Training](https://www.tourtools.it/corsi-digital-marketing): customised courses for in-house teams

## Strategies
- [Digital Marketing Strategies](https://www.tourtools.it/strategie-digital-marketing): strategic and data-driven approach
- [SEO Consultancy](https://www.tourtools.it/consulenza-seo): organic optimisation for search engines
- [Online advertising campaigns](https://www.tourtools.it/campagne-pubblicitarie-online): multichannel advertising
- [Social Media Marketing](https://www.tourtools.it/strategia-social-media-marketing): social channel strategy and management
- [E-commerce marketing](https://www.tourtools.it/ecommerce-marketing): strategies to maximise online sales
- [Digital Analytics](https://www.tourtools.it/digital-analytics): data analysis and performance measurement
- [UX Design](https://www.tourtools.it/strategie/ux-design): user experience optimisation
- [Content Marketing](https://www.tourtools.it/content-marketing-strategia-creazione-contenuti): content strategy and creation
- [Influencer Marketing](https://www.tourtools.it/influencer-marketing): influencer campaigns

## Tools
- [Tools](https://www.tourtools.it/strumenti): overview of all tools used
- [Google Ads](https://www.tourtools.it/google-ads): Search, Display and Performance Max campaign management
- [Meta Ads](https://www.tourtools.it/meta-ads): advertising on Facebook and Instagram
- [LinkedIn Ads](https://www.tourtools.it/linkedin-ads): B2B campaigns on LinkedIn
- [TikTok Ads](https://www.tourtools.it/agenzia-tiktok-ads): advertising on TikTok
- [Google Shopping](https://www.tourtools.it/google-shopping): Shopping campaigns and product feeds
- [Drupal CMS](https://www.tourtools.it/siti-drupal-cms): website development with Drupal
- [WordPress sites](https://www.tourtools.it/siti-wordpress): website development with WordPress
- [Shopify](https://www.tourtools.it/agenzia-shopify): e-commerce on Shopify
- [Landing pages](https://www.tourtools.it/landing-page): high-conversion landing page design
- [Google Analytics 4](https://www.tourtools.it/google-analytics-4): GA4 implementation and management
- [Tag Manager](https://www.tourtools.it/tag-manager): advanced tracking with Google Tag Manager
- [Server-Side Tracking](https://www.tourtools.it/tracciamento-server-side): advanced and privacy-first tracking
- [Spotify Advertising](https://www.tourtools.it/agenzia-spotify-advertising): audio campaigns on Spotify
- [YouTube Advertising](https://www.tourtools.it/youtube-adv): video campaigns on YouTube

## Web Agency
- [About us](https://www.tourtools.it/web-agency): team, expertise and agency history
- [White-label Drupal agency](https://www.tourtools.it/web-agency/agenzia-drupal-white-label): Drupal services for partner agencies

## Resources and blog
- [Dojo](https://www.tourtools.it/dojo): articles, whitepapers and free digital marketing resources

## Work with us
- [Work with us](https://www.tourtools.it/lavora-con-noi): company culture and available positions
- [Open positions](https://www.tourtools.it/lavora-con-noi/posizioni-aperte): current job openings
- [Internship](https://www.tourtools.it/lavora-con-noi/Internship): internship and traineeship opportunities

## Contact
- [Contact](https://www.tourtools.it/contatti): consultancy requests and commercial enquiries